To bring about its vision, Blond adopted a “dynamic and fresh, yet welcoming and approachable” aesthetic. A minimal colour palette appears across the identity, primarily consisting of black, white and yellow – “it’s bold and current but also bestows trust,” the studio adds. Elsewhere, animated stickers and vibrant signal colours help to add a touch of fun, making it more personal.
Getting the juxtaposition right between the logo and the product line played a crucial part in the design process for Blond. The studio wanted to ensure that the two work together when positioned closely, but that they were “flexible” enough to form a clear distinction without the use of colour or extra space.
For the logo, a bespoke in-house typeface was used; the font for the product line comes from typeface Trash. The studio concludes: “Reminiscent of a growing plant, the letter ‘V’ of the client’s name in the logo symbolises an inclusive community with open arms, while reflecting the “launchpad” nature of Vent – nurturing new ideas and helping businesses grow.”